Supply Chain Seasonality - Where Did All of the Sun Screen Go?!

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Put simply, supply chain seasonality is the change in demand for products by season. Right now, products related to summer weather are popular! Also, we’re probably not going to buy any coats, sweaters, or snow boots anytime soon unless we want them to gather dust for the next few months. 

A seasonal product is one that has significantly different demand within a specific time period. This can be seen on a yearly basis related to weather patterns.

Here is RSI’s list of Top 10 summer items that supply chain pros spent all year prepping for. Now it’s their chance to deliver!

  1. Beach Towels

  2. BBQ Grills

  3. Garden Flowers

  4. Pool Chemicals

  5. Lawnmowers

  6. Sunglasses

  7. Fireworks

  8. Air Conditioning Units

  9. Camping Equipment (We’ve heard the industry is “in tents”)

  10. Bug Spray

The seasons don’t just need to be related to the weather. Here are some other “seasons” you might see and some of the products that will sell more (and others might sell less)!

  • Popular Sporting Event Seasons (Super Bowl, World Cup, Indy 500)

    • Wings

    • Televisions

    • Alcoholic Beverages

  • Back to School Season

    • Pencils

    • School Electronics

    • Books

    • Backpacks

  • Wedding Season

    • High End Photography Equipment

    • Flowers

    • Rental Tuxedos

  • US Winter Holidays

    • Baking items

    • Trees

    • Pumpkins

What seasonal items do you see in your part of the world?

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